Email marketing remains one of the most effective ways under internet marketing. Email marketing was there before the social media, and at one time, it was felt that email marketing will lose its appeal given the sharing of news/posts/products over Facebook, Twitter, LinkedIn, Pinterest, Instagram and so on.
However, one thing that made emails unique is compulsion. While we are free to ignore newsfeeds over social media apps, email does not offer that liberty. Email has an official element and ignoring an email by say a govt. authority might tantamount to legal consequences. The same cannot be said of the messages communicated over the social media apps.
In other words, no matter how busy we are or what position we hold, we go through each of the emails. We ignore most of the emails right at the subject page list, yet they do take our attention. Even spam folder qualifies a quick look as few legit emails find their way to spam.
Here are the four recommended tools for email marketing:
Although there are quite a few reputed brands providing email marketing software including HubSpot and SendinBlue, each with different price points and variants in features, we are suggesting ActiveCampaign for its automation capability.
OptinMonster is a web marketing tool that works in any CMS and not just WordPress. Armed with so-called Smart Controls such as Content Locking (requires an email address before unlocking more content) and Exit-Intent (targeted campaign at the precise moment when visitors are about to leave website/online store), this software should help increase subscriber base and complement email marketing campaigns.
The same goes for WPForms wherein you leverage forms not only to get new leads but also serve customers with a better tool to interact. These forms can be integrated with Paypal/Stripe making it easier to raise subscriptions/donations. From accepting CV of candidates (making use of customized fields in the form together with file upload feature for uploading CV already prepared in Word/PDF format) willing to join your company to a customized form for booking hotel rooms, a lot can be done with well thoughtout forms.
For those looking for an increase in ROI (Return on Investment) on email marketing endeavors, in addition to ActiveCampaign and OptinMonster, we suggest Elite plan of WPForms that has an ActiveCampaign addon with it.
How to Create High-Converting ActiveCampaign Forms in WordPress
4. WP Mail SMTP
Now armed with automation capabilities of ActiveCampaign together with adding new subscribers with OptinMonster and WPForms, you would like to ensure all the emails sent actually delivered to the inbox of the recipients and not routed to spam folder or blocked totally by email services like Gmail, Yahoo, and Bing. For that, WP Mail SMTP comes to rescue.