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Official Update: BitDegree will launch the first learning metaverse

Learning, News, Web Development & Internet Marketing

Source: BitDegree Team dated 8 April 2022

We are proud to announce that BitDegree will be launching the first crypto learning metaverse – Learnoverse. It empowers users to benefit from crypto-native education that is driven by learn&earn tokenomics.

It is easiest to understand Learnoverse as a map, where each building represents a course. Students will roam through the world with their personalizable NFT avatars. The Learnoverse will also include:

Gamification.
NFT certificates.
Blockchain scholarships.
Solving a problem for instructors who fail to earn substantial income from teaching.
Virtual world that transforms learning discovery into an exciting journey.

Visit Learnoverse Landing Page

Everything that we worked on till now culminates perfectly into the metaverse. Gamification, blockchain certificates, crypto scholarships, and many more BitDegree features merge and amplify each other.

Win new gear by taking part in a global developer survey

News, Web Development & Internet Marketing

I came across this survey I think you will like. It’s asking developers and no-code software creators about their favourite tools and platforms for building software. It’s a really good learning opportunity, because it covers 13 development areas and you can discover new platforms and technologies you might have not known before. It takes about 20 min but you can start now, pause with your answers saved, and complete later.

Why am I mentioning this? Because they have really cool prizes! You could win You could win $1000 or $250 towards your desktop set up, $500 towards your AWS certification exam, new gear to upgrade your home or office workstation, and more.

The survey will close on January 31st 2022, so don’t put it off for later.

Start here

Bluehost 50% discount for our readers

Grab Deals, Web Development & Internet Marketing

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Retain customers & drive sales through social media as a DTC brand

Sponsored Content, Web Development & Internet Marketing

Source: Gorgias Team

Responding to social media comments on your ecommerce posts and ads is critical. 74%* of consumers rely on social media to help them make purchasing decisions. 71% are more likely to make a purchase based on a social media referral.

While the design and copy of your posts and ads are important, the comment section has equal swaying power. An amazing customer endorsement can fall flat if your brand didn’t comment with a grateful reply. And a customer complaint can have a less disastrous impact on a shopper’s purchasing decision if you reply and seek resolution with the customer.

But customer service agents and social media managers can’t prepare for everything. Sometimes, comments will catch you off guard. The below tips can help you craft the perfect social media customer service response every time.

(1) Take time to fully understand the context

While responding quickly is important, you don’t want to rush your response as you might miss an important element.

For example, if someone asks about the nutritional value of a product, you might quickly offer a canned response. But if you consider the context of the ad, which talks about weight loss rather than speed of cooking like your other ads, this might help you highlight more relevant product details.

Helpdesk tools like Gorgias can help here too by giving you the full picture of a customer’s history with your brand, so that you know if you’re replying to a frequent or new customer, and respond accordingly.

(2) Craft your response following these guidelines

When you’re sure you’ve got all the contextual information required to respond, you can go ahead and craft your response.

For product questions answer the question clearly, and back up your answer with real, specific product details and information.
For positive reviews thank the customer in a way that matches your brand voice, and let them know you’re here for them if they have any questions.
For negative reviews, empathize with the customer, accept their feedback in a mature way, share the potential resolution, and divert the customer towards your helpdesk, knowledge base, or customer service team (as appropriate).
For contentious issues you might need to run your answer by your PR or communications team, especially if the topic is about sustainability, equity, diversity and inclusion, or the founders’ political beliefs or actions.

(3) Respond to the comment and tag them

When you’ve got the right response, go ahead and comment. Don’t forget to tag the person you’re responding to. If the social media commenter brought up an important customer support issue, you should create a ticket for the comment thread in your customer service software. If you use Gorgias, you can snooze a ticket once you’ve replied and remind yourself to check back in a few days.

(4) Make sure customer support sees the issue through to resolution

If it’s an important issue (the customer wants a return or hasn’t received their product in the mail), you should do one follow up comment and tag them to make sure they saw your response.

Multi-step popup forms: Why and how using OptinMonster

Internet Marketing

Popup campaigns in OptinMonster can be of the following types:

(1) Lightbox Popup: With lightbox popup, usually a small window comes to mind that seeks to collect especially name and email id.

*Creating Your First Campaign. Creating Lightbox popup campaign.*

(2) Fullscreen: For catching attention of audience in one subject.

(3) Floating Bar: This means displaying campaign at the top (header) or bottom (footer) of the browser window.

(4) Inline: Inline form campaigns appear inline with the existing text of a post/page/sidebar. This means a reader is already reading a text. During the course, he or she views the inline form. For a WordPress post, they work nicely after the post.

*Inline Campaign Examples—OptinMonster Gallery*

(5) Slide-in: This campaign scrolls up from the bottom right (or bottom left) corner of the page.

*How to Create a Slide-In Scroll Box Campaign*

Multi-Step Popup Forms

It is not usual to see popup forms that are multi-steps or multi-pages. OptinMonster can help come out with a multi-step popup form, within few minutes by drag & drop and without any programming knowledge.

It can be intimidating to gain instant access to the contact information of visitors to your website. Multi-step forms ease the process. The multi-page feature of OptinMonster can be a tool to increase conversions while seeking information such as phone number, that is otherwise challenging to get.

As a user fills in first step/page of the popup, which can be the name of the country, next steps while extracting city/town, email id, name, and phone no. can be gradual. If on one screen all these information are sought, the user might not start the process in the first place. But once he or she enters the name of the country, it is natural to fill city/town. The probability of the visitor filling email id, name, and phone number. are higher once the visitor filled the earlier fields. This tendency matches with the human instinct of increased urge to complete a process once initiated.

There are two ways to design multi-step popups:

(1) MonsterLink™

(2) Yes/No

(1) MonsterLink™

In the context of multi-step popups, MonsterLink™ is a patented technology to create multi-step OptinMonster campaigns from any OptinMonster link.

By itself, MonsterLink™ will convert any link or image into a 2-step campaign. Once a link or image clicked, user can be asked to fill fields such as providing their email id as part of subscribing for a newsletter.

Here is the process to create multi-step popups using MonsterLink™ that involves three steps:

Creating Popup
Designing Popup
Adding MonsterLink™

1. Creating Popup

Click Create New Campaign once under OptinMonster dashboard.

Select your campaign type.

Choose campaign template.

It is recommended to opt for Mobile Optimized for best view on smartphones.

By selecting Goals filter, OptinMonster will show template options relevant to your goal.

For a multi-step popup unique to your brand, choose Canvas template that helps prepare a form from scratch. Then drag & drop (no programming involved).

For the sake of keeping things simple, we are choosing Basic for this post.

Now, name your campaign and click Start Building.

2. Designing Popup

You now find yourself under OptinMonster Editor. There’s a range of customization options that are easy to manage through elements or blocks. In other words, a campaign is broken into elements or blocks that can be customized clicking on the particular element or block.

Just take a look at the Basic Template with two blocks:

a. Text block

b. Optin Block

To modify any block, simply click any space there and edit. Block type in addition to text and image can also be button, chatbot, countdown timer, divider, video, HTML, and more.

You can add new block in a campaign by simply drag & drop.

Here is an example of multi-step campaign created by OptinMonster team for demo purpose.

*Step 1 of Multi-Step Popup Campaign using Monster Link*

*Step 2 of Multi-Step Popup Campaign using Monster Link.* *How to Add Multi-Step Popups to Increase Conversions. Method 1: Using MonsterLinks™.*

Make sure to customize Success Page depending on the campaign’s goal. While for newsletter subscription, you can have a ‘Thank You’ page as followup, in case of redirecting to another URL, there is no need to design success page.

3. Adding MonsterLink™

For this example, we will be using MonsterLink™ method such that when a user clicks on MonsterLink™ link, the popup initiates with the first screen. Click Display Rules at the top of the editor.

You get various customization options including after how much time the popup appears with Time on Page.

Finally, click Copy MonsterLink™ Code.

You get the HTML code (<a href=”https://app.monstercampaigns.com/c/zme20kceu2n31jdtbmkb/” target=”_blank”>Click Me!</a>) which can be pasted on post/page/widget. In case only link needed, just copy https://app.monstercampaigns.com/c/zme20kceu2n31jdtbmkb.

(2) Yes/No

This asks a question whose answer is either yes or no. The target can be to get the yes answer filled. As the user fills up first Yes, Sign Me Up, there is increased urge to keep on answering with yes so as to complete the process started.

The process is similar to (1) Creating Popup above.

Now for (2) Start Building, Designing Popup, click Yes/No button.

Next, click Enable Yes/No For This Campaign.

A new page is created for the popup campaign.

Next, you can modify Yes, No, and text, images, buttons or any other elements/blocks.

For Yes and No block, you can modify appearance, hover, and what happens when Yes/No buttons clicked.

Here is an example of Yes/No multi-step popup form created by OptinMonster team for demo purpose.

*Step 1 of Multi-Step Popup Campaign using Yes/No feature.*

*Step 2 of Multi-Step Popup using Yes/No feature.* *How to Add Multi-Step Popups to Increase Conversions. Method 2: Using Yes/No Campaign.*

Content locking feature by OptinMonster giving subscribers competitive advantage

Financial Solutions, Internet Marketing

Content Locking is a feature of OptinMonster in which you lock a segment of your content that becomes accessible by an action of user such as submitting email id or buying subscription. You can ask for filling a form submitting his or her email id or charge subscription once a user reads a particular percentage of post, say 30%. Once email id filled or payment made for the subscription, the user can continue with the rest of the content.

We do know that once we are in the midst of consumption process (be it consuming an orange juice or reading content), there is irresistible urge to complete it. So as per psychologists and economists, consumers will be ready to spend. That spending can be by agreeing to go for monthly/yearly subscription or agreeing to submit email id.

Content locking feature is great for growing your email list for email marketing. You have more segmented email list as you get to know the category and post/page for which the user opted to bypass the locked content.

If users are paying for information that has an element of competitive advantage when kept scarce, it is a win-win situation. The blogger/publisher/business marketer will work hard to come out with scarce information, and the one who will pay will benefit from the premium content/information.

For instance, an insider of property market can charge money from potential buyers for viewing the exclusive listing of properties put for sale. Content locking feature can be applied once user gets to know the geographical location of the property, but asked to subscribe for getting access to name, phone, and email id of the seller. If these listings are left open for free, sellers of the properties might get too many unsolicited calls/queries. Also, they may lose the privacy as many sellers do not want to disclose in open that they are in the process of selling their properties till the end. Since those who have paid the publisher of these listings must be serious contenders, end sellers need to deal with only buyers who are serious.

For those in the business of preparing research reports, content locking feature can help them monetize for the labor put in the process. This should not be considered as unethical as publishers spend considerable time and money on coming out with quality contents. Subscribers avail premium research reports without hiring a full time staff. So a win-win situation.