Financial Solutions

Content locking feature by OptinMonster giving subscribers competitive advantage

Content Locking is a feature of OptinMonster in which you lock a segment of your content that becomes accessible by an action of user such as submitting email id or buying subscription. You can ask for filling a form submitting his or her email id or charge subscription once a user reads a particular percentage of post, say 30%. Once email id filled or payment made for the subscription, the user can continue with the rest of the content.

We do know that once we are in the midst of consumption process (be it consuming an orange juice or reading content), there is irresistible urge to complete it. So as per psychologists and economists, consumers will be ready to spend. That spending can be by agreeing to go for monthly/yearly subscription or agreeing to submit email id.

Content locking feature is great for growing your email list for email marketing. You have more segmented email list as you get to know the category and post/page for which the user opted to bypass the locked content.

If users are paying for information that has an element of competitive advantage when kept scarce, it is a win-win situation. The blogger/publisher/business marketer will work hard to come out with scarce information, and the one who will pay will benefit from the premium content/information.

For instance, an insider of property market can charge money from potential buyers for viewing the exclusive listing of properties put for sale. Content locking feature can be applied once user gets to know the geographical location of the property, but asked to subscribe for getting access to name, phone, and email id of the seller. If these listings are left open for free, sellers of the properties might get too many unsolicited calls/queries. Also, they may lose the privacy as many sellers do not want to disclose in open that they are in the process of selling their properties till the end. Since those who have paid the publisher of these listings must be serious contenders, end sellers need to deal with only buyers who are serious.

For those in the business of preparing research reports, content locking feature can help them monetize for the labor put in the process. This should not be considered as unethical as publishers spend considerable time and money on coming out with quality contents. Subscribers avail premium research reports without hiring a full time staff. So a win-win situation.

Order forms by WPForms: An alternative to WooCommerce for non e-commerce sites

Financial Solutions, Internet Marketing

Although it is true that for a complete e-commerce site, you need to opt for e-commerce plugins in which WooCommerce stands out, what about niches like computer training, restaurants, content writing service providers? For such sites, WPForms might provide a better utility. You need not add one more WooCommerce plugin when already using drag & drop form builder WPForms for all sorts of online forms including Newsletter Signup Form, Contact Form.

As a computer training firm, it may be that you are providing 10 types of courses. You already have an admission form that is used for new admissions. Now, add payment functionality and you have the payment part addressed through the same form. You can accomplish this feature by WPForms and accept money through debit/credit card by making use of payment gateways PayPal/Stripe/Authorize.Net. These payment gateways are seamlessly integrated with Pro and Elite plans of WPForms, and there is no need to hire pricey developers.

How To Create an Order Form in WordPress [+Free Template]

Order Form with Free Plan (Lite Version)

It goes without saying that online order forms can be created even when you are not opting for online payments through WPForms. For instance, Mankar Youth, a computer training service provider in a rural town of West Bengal opted for WPForms without online payment feature as most of the parents of young students are yet to integrate debit/credit card as part of their lifestyle although this trend is fast changing. Also, the owner has just started with a website and is constrained with budget. So, he opted for the free plan to start with that is also serving his need the professional way.

With so-called online order forms, you get the features that are common to your choice of WPForms package (starts from a free tier up to Elite, premier solution for smart business owners).

Order Form with Basic Plan

Forms with multi pages can be created invoking Multi-Page Forms feature with Basic plan (priced 39.5$ per year). Leverage ready made form templates with Form Templates feature. File Upload feature helps user attach files. For instance with an admission form, an option to attach photo and mark sheet of last admission passed can be included.

Order Form with Pro & Elite Plan

Accept Payment Online in One Instance

You get the best of WPForms with Pro (priced 199.50$ per year) and Elite (priced 299.50$ per year). When it comes to accepting online payments with forms, you choose Pro/Elite plan. As of now, while PayPal and Stripe integration for accepting payments available with Pro plan, Authorize.Net with Elite. Use Conversational Forms feature to make the form more interactive. Get better statistics of who are abandoning the form while leaving filled halfway by Abandoning Forms feature. For legal compliance, invoke Signatures feature by which your customer/client can sign using mouse or finger.

Take the case of a restaurant website accepting online orders. Include menu of items together with pricing. The customer chooses the items of his or her choice along with the quantity and gets to know the total amount to be paid. Instead of paying in cash or taking a note of the amount and then using payment button placed somewhere else, the customer can complete the process of booking order to paying the amount in one instance. This helps create better user experience.

File upload feature of WPForms while adhering to usage policies of a website with Termageddon

Financial Solutions, Web Development & Internet Marketing

WPForms drag and drop form builder that comes with file upload feature and GDPR compliance.

Termageddon, a generator of Privacy Policies, Terms of Service and more for websites and applications. What’s special about Termageddon is that it automatically update its clients’ policies whenever the laws change.

For this article, we take a look on how our flagship website www.tnssecurities.in makes use of file upload feature of WPForms as well how Termageddon fits into the picture while providing adherence to policies for usage of the website.

With an online form, it is sometimes useful and sometimes mandatory to have a file upload feature. For instance, while filling a job application form, it helps to have CV upload feature. In this way, a candidate can upload an already prepared cover letter/CV along with fields appearing with the form.

The files uploaded should support Word/PDF/JPG/PNG formats.

For a financial service provider seeking to open a new demat account, the portal can seek mandatory documents such as photocopy of PAN, image of applicant. In order to provide a better service, it is imperative that such information are collected at one instance from the form itself.

A Complete Guide to the File Upload Field https://wpforms.com/docs/a-complete-guide-to-the-file-upload-field

Now once the question of collecting data arises, closely knit are the disclosure how the data will be stored and used. The good news is that WPForms takes care of creating GDPR compliant forms. Once you meet the GDPR guidelines, chances are that you have already taken care of core issues no matter which country you are operating from.

www.wpforms.com/docs/how-to-create-gdpr-compliant-forms

While GDPR Enhancements feature of WPForms take care for the forms, you need a detailed Terms,. Privacy Policy, Disclaimer. We make use of Termageddon for policies.

Terms: www.tnssecurities.in/terms

Disclaimer: www.tnssecurities.in/disclaimer

Although Termageddon is for United States and European Union, they help do justice with users no matter from which country one is operating from. Depending upon the nature of website, it is still advisable to check the local guidelines when it comes to usage policies of a website.

“The United Kingdom (UK) has signed an agreement and is leaving the European Union (EU) on Jan 31st. At that time, the UK Data Protection Act of 2018 (link: https://www.gov.uk/data-protection) will govern the collection, use, and sharing of the personal information of UK residents. This act is essentially a replica of the General Data Protection Regulation (GDPR) but allows UK citizens to complain to the UK Information Commissioner’s Office rather than the Data Protection Authorities of other European Union nations. Because you have a GDPR Privacy Policy in place, we have automatically updated your policy to reflect this change. Please note we are keeping a very close eye on the developments of the United Kingdom’s exit from the EU and how they impact the flow of personal information between the European Union and United Kingtom. We will notify you if we need to update your Privacy Policy again as the events unfold and more guidance is provided by the Data Protection Authorities and the Information Commissioner’s Office. No further action is needed. Please let us know if you have any questions.” Hans Skillrud, Cofounder, Termageddon LLC (communication received over the email regarding our polices maintained on Termageddon dated January 30, 2020).

WPForms drag and drop form builder that comes with file upload feature and GDPR compliance.