For building an email list of a WordPress site, consider WPForms and OptinMonster.
A. Static and dynamic forms with WPForms and OptinMonster respectively
WPForms is focused on creating static forms, such as admission form for a computer training company; OptinMonster on contextual forms based on visitors’ activities, such as exit popups once a visitor sensed exiting the website.
WPForms and OptinMonster together help interact with the visitors through forms that are optimized for WordPress CMS. They load fast while consuming the least resource. While OptinMonster is platform independent, WPForms only for WordPress.
Features like multipage forms, online payment through the form (PayPal, Stripe, Authorize.Net integration), conversational forms justify premium pricing of WPForms. So is the case with OptinMonster with exit intent technology, content locking, coupon wheels campaign, count down timers, MonsterEffects, and more…
B. How WPForms/OptinMonster relate with email marketing software
One may wonder if indeed I am using an email marketing software, why then spend on WPForms/OptinMonster if indeed forms and popups can be created 
even from an email marketing software. The answer is that with WPForms/OptinMonster, you get a whole host of features pertinent to static/dynamic forms that are perhaps not available with your email marketing software under one package. WPForms and OptinMonster have kept their niche limited to what they stand for, collecting leads. For making the most of leads, both WPForms and OptinMonster integrate with all major email marketing software. For this article, we examine WPForms integration with Sendinblue.
C. Integrating WPForms with Sendinblue
For this article, we take a look at the process of integrating WPForms with Sendinblue.
With Sendinblue addon, forms created using WPForms can be connected with Sendinblue. Users added through WordPress forms can be appended to your choice of lists in Sendinblue. Users can be unsubscribed, deleted, or tracked for events.
Sendinblue addon is available with Plus plan and above.
Install and activate WPForms on your WordPress site.
C.(i) Connecting WPForms with Sendinblue account
Next, move on to Addons under WPForms on left sidebar of WordPress admin dashboard.
You get a list of all available addons with your plan.
You can also use the search button to locate addons.
In case the addon does not appear, click Refresh Addons.
The above screenshot is for locating AWeber addon. A similar process will apply for Sendinblue.
Next, move on to the Integrations menu.
Click Add New Account.
Need to fill Sendinblue API Key and Nickname (optional).
Click Connect to Sendinblue button and you are taken to your Sendinblue account. Click on the main menu (top right corner), select SMTP & API.
API Key can be viewed from here.
Copy API Key from above and move on to WPForms settings in order to paste the copied API key. Nickname is optional and for internal reference in case more Sendinblue accounts are connected.
The status now showing Connected.
C.(ii) Integrating a form (created using WPForms) with Sendinblue
Now comes the time to integrate a form with Sendinblue. Either create a new form or edit an existing one. Under Marketing of form builder, click Sendinblue and Add New Connection.
Enter any nickname (for internal reference only).
Under Select Account, you get a list of all connected Sendinblue accounts. Choose the one you would like to connect with the present form.
Once you select your choice of Action to Perform, additional settings will populate for configuration.
In the above screenshot, under Email, select the WPForms field with email address of subscribers.
New Email is for updating an existing list with a WPForms field that will have a new email address of the subscriber. For this example, it can be left blank.
List will fetch all Sendinblue lists. Choose the one that will add subscribers.
Any custom Sendinblue field can be mapped to WPForms field.
With WPForms’ conditional logic, so-called hyper-segmented lists can be created for better outcomes. The next step would be to create email marketing campaigns on Sendinblue making the most of their tools with professional designs, personalization, and automation capabilities.
Almost using the same method as described above for Sendinblue, WPForms integrates seamlessly with all the major email marketing software/CRM including:
- ConstantContact
- AWeber
- Mailchimp
- GetResponse
- CampaignMonitor
- ActiveCampaign
- SalesForce
- Drip
Leave a Reply